The EOFY is not far off. With any luck, we will start to see the other side of the COVID-19 crisis, with a staggered and safe easing of restrictions and greater economic activity. Because of the market disruption of this virus and the introduction of stimulus measures by the government, this year is going to be a very confusing one for filing tax returns, managing investments and budgeting for the future. While this will probably be a bit of a headache for most of us, this provides a huge opportunity for recovery for financial professionals such as accountants, consultants and advisors.

These businesses and individuals are experts when it comes to finance and due to the added complexity that programs like JobSeeker and JobKeeper will put onto filing a tax return, these professionals have a greater opportunity to extend a helping hand and offer their expertise. This potentially means more leads, more work and I'm sure I don't have to say more $$$. That is at least to those who put themselves in the spotlight and in front of people early.

There is less than 1 month until the Financial Year comes to an end so now is the time to start promoting. There are a number of ways that Finance Professionals could market their firms of varying complexity, cost and effectiveness. When it comes to fridge magnets for the finance industry, Mister Magnets® have a number of amazing solutions to put your name out there and in front of clients for this period and beyond, helping you build immediate awareness as well as long term familiarity and trust with potential clients. Here are just a few options below:

 

Business Card Magnets

Portrait Rounded Corner Business Card Magnet next to Landscape Straight Edged Business Card Magnet

Business Card Magnets are a great way to build trust with potential clients as well as deliver your important contact details to clients. Business Card Magnets are classified as a small fridge magnet, taking up a little space on the fridge so that they are non-intrusive but also continue to deliver your message. Typically they feature just the important contact details such as:

  1. a phone number
  2. an email address
  3. the name of an agent or advisor
  4. the firm's address.

It is also a great idea to add a photo of the person clients will speak to because something as simple as putting a name to a face goes a long way in building trust with potential clients. If they consult Google search for example, they will see some text ads while this can be effective at securing leads, a lot of customers would prefer to deal with a real life person than a faceless organisation.

It is also beneficial to feature a call-to-action such as a deal you have on your services or a slogan that motivates people to take action and enquire about your services.

For Magnetic Business Cards, the most popular sizes are 55mm x 90mm and 53mm x 86mm.

 

Calendar Magnets

Straight Edged Calendar Magnet next to a Rounded Corner Calendar Magnet

Why Calendar Magnets? Aren't we already passed May? You're absolutely correct. Calendar season is generally regarded over at the end of March. That is at least, for regular calendars. Mister Magnets® also have expertise in the designing and manufacturing of Financial Year Calendar Magnets.

Financial Year Calendar Magnets run display a calendar that runs from July 1st until June 30th the following year. Right now is the time to order them to ensure clients receive your 2020/21 Financial Year Calendar Magnet before they receive one from one of your competitors.

Financial Year Magnetic Calendars have the unique advantage for Accountants and tax professionals such as:

  1. are useful for customers to refer to for school and public holidays
  2. they remind potential clients that tax time is approaching
  3. build awareness and recall so they contact you for your services and advice
  4. feature plenty of information such as a photo, logo, branding and contact info
  5. larger amount of advertising space on a fridge and draw more attention

The most popular size is DL Size (99mm x 210mm) because of their use and effectiveness in mass mail campaigns, although we can manufacture them in custom sizes and shapes as well.

 

Tabbed Flyers

Portrait and Landscape Flyers that have a small magnetic tab attached to the back of them

Flyers can be an okay way of advertising your business and its services. The problem comes when a prospective client receives it - what do they do with it? Sadly, many flyers find themselves stashed away in a drawer or are slapped into the junkmail pile to be thrown away. At best, they are put on the fridge, held up by another company's fridge magnet. 

The obvious solution is to order your own fridge magnets that encourage clients to stick your branding and contact information up on the fridge. Sometimes however, your mail campaign calls for a high enough quantity that your budget simply doesn't have room for full backed fridge magnets. In this case, one great compromise is to get Flyers with a Magnetic Tab Attached.

Magnetic Tabs enable your flyer to be stuck on the fridge on their own without the need for another business' magnet. Flyers with a Patch Magnet Attached have various options for card thicknesses and can be printed both single or double sided, meaning you can have plenty of advertising space. 

Financial professionals can use Tabbed Flyers to hit as many clients as possible for less with a direct mail campaign.

 

Flyers with a Fridge Magnet Attached

Portrait and Landscape Flyers with Printed Fridge Magnets Attached to them

Flyers with a Fridge Magnet Attached provide a good middle ground between ordering large fridge magnets, ordering small fridge magnets or ordering flyers. They guarantee a large advertising space in the short term with the flyer for a lower price than an equivalent size full backed magnet, while also providing long-term performance with your important details on  small fridge magnet (usually business card size).

Flyers with Printed Fridge Magnets Attached are a flyer printed either single or double sided, with a custom fridge magnet attached using a removable soft glue adhesive for easy separation and use by potential clients. They are the most popular option when using fridge magnets for direct mail campaigns, where full-backed DL Size magnets are not used.

 

How we can help you with your EOFY Fridge Magnets

Mister Magnets® have the expertise necessary to design and manufacture the products you need to start promoting yourself throughout this financial year. So far we have been able to successfully navigate through the COVID-19 crisis and hope to continue doing so, as well as help you to do so in the coming months (click here to see what have been doing to combat the virus). With that being said, we are extending our current Price Break Offers to ensure everyone can score some free magnets.

We offer a number of other benefits to help you through your fridge magnet orders such as:

  • Free Artwork Service On All Orders with Unlimited Proofs
  • Fast Flat-Rate Shipping Australia Wide
  • Australian Made Products with Quality Guarantees
  • Fast On-Demand Quoting and Expert Advice
  • Friendly Service

For any of your fridge magnet needs, please feel free to call us on 1300 624 638 or email us at sales@mistermagnets.com.au.

Here's hoping for a better start to the next financial year and that our tax professionals can help us navigate through tax time.