Inspirational Videos

My name is Andrew Howard from Space Estate Agency in Melbourne. We run our real estate agency that focuses on project marketing, high-end established real estate, and inner city CBD stock.

Why do you use Fridge Magnets?
We use fridge magnets because it's definitely a point of difference to our other competitors. We often hand these fridge magnets out to clients, and they're straight on the fridge. 12 months later, you can go in for a listing presentation, and your face is right there on the fridge.

How do you distribute your magnets?
We distribute magnets in a number of different ways - through letter drops, which has been very effective in the past. We often do them in appraisals, whenever we send out a listing appraisal. There's always a number of magnets on the appraisal itself. We have them in open for inspection, so people can come through, pick one up, whack it on their fridge.

Have fridge magnets helped you get more listings?
Yeah, definitely. We've had a few referrals from people that said, "Look, we're looking to sell our property. Do you know anyone?" It’s simply just being letter dropped into their mail, and they've said, "Yes, we know somebody." Never met the person before, and we got a cold call straight out of the blue.

What’s been one of your greatest successes from using fridge magnets?
We've had a number of successes with fridge magnets. We went through a couple of very high-end apartments, the multi-million dollar apartments, which we never met the person before. We walked in; we'd done a letter drop there previously. We had myself and my colleague in their office on the filing cabinet.

Have your fridge magnets helped promote you as an agent?
Definitely. All of real estate, a lot of real estate, is about getting your name out there. The more you get your name out there with boards, brochures, magnets, everything helps when you’re talking about marketing.

Do you think most people keep fridge magnets?
Definitely. I’ve noticed a lot of people that have rung me up from the magnet, which has been given to them 12,18 months ago.

It’s on your fridge. Every time you go to the fridge to get a drink, it is staring straight at you. In the future, before you even know you need to use it, it’s already there.

What benefits do fridge magnets have over business cards?
We pretty much use magnets as our day-to-day business cards. They’re a little bit heavier, as well, which paper kind of … They don’t like to throw it out. When you get home, it’s either your normal card goes straight in the bin, or they will whack the magnet on the fridge, whether it be for 6 or 12 months. It sticks in your mind.

Would you recommend Mister Magnets?
Mister Magnets was an easy decision, very competitive on price. They had the magnets out to us in no time at all. They were ready to go at the following weekend’s inspections.

Yes, definitely, except my competitors.

I'm Kim. I'm the owner at Melton Florist. We've had the business now for about two and a half years. We service our local community and surrounding areas. We offer flowers for all occasions and a range of giftware, also.

Do your customers appreciate receiving a magnet?
We give them out to all our customers. Therefore they pop them on their fridge. If they ever need us all they got to do is look at the fridge and there's our number right there and they'll give us a call.

Do magnets block your competition?
Yeah, absolutely. It saves time. You don't have to go on the web looking up our number or go through the phone book. It's there ready to access.

How do you distribute your fridge magnets?
We have them on the counter for the customers to take. In place of a business card. We pop them into our bags as well, so when the customers take the giftware, they have a magnet in there. Also, we send them out with deliveries. When the flowers are delivered, they also get a magnet for their fridge, too.

Would you recommend magnets to other small businesses?
Yeah, absolutely. I think it's a great way to promote your business, cost effective, yeah, fantastic.

Tom - Tom’s Refrigeration Service I'm a refrigeration mechanic. And I repair most white goods. Which is fridges, freezers, washing machines, dishwashers and clothes dryers.

Why do you use fridge magnets?
Most effective way. I used to do cards and even stickers. People don't like you sticking anything onto their appliances and cards people lose after a while. Fridge magnets, I've gone back to customers 10, 11 years later and my fridge magnet is still on the appliance.

Do you get referrals from your magnets?
Yes, other friends where I've left my fridge magnet, they'll look “I might need my fridge repaired”, and the customer passed on the number. Yeah, for sure.

Are your magnet enquiries for jobs or price shoppers?
Nah, they're more for jobs. Once you've been there the customer will call you back. There's a type of relationship once you're in the house if you've done the job, the next time 99 percent you'll get the job. Yeah.

What’s been your greatest success using fridge magnets?
Repeat business, and additional customers on top of that as well.

How do magnets compare to local newspapers?
Once you've been at a customer's house, and you leave the fridge magnet, obviously you've created like a bond between the customer, and they won't forget you. Where advertising, they flick and then they shop around as well. I think it's more of an intimate thing. Once you've left your magnet, you've got to know the customer.

How do you compare magnets to Yellow Pages?
But with Yellow Pages, there's dozens of people advertising there, and people do ring around. Sometimes you can lose a job for 10 dollars, where fridge magnets, once you've left it there, I think you've got that customer for life.

How do you compare magnets to business cards?
They're there for always. Business cards, people forget where they put them. You put it on their appliances, and they'll see it all the time. It's there always.

I've had customers call me back 10 years that my fridge magnet still on their fridge.

What advantages do magnets have over Yellow Pages?
You can select the area that you want to work in. You hand out your magnets with the area that you want to concentrate your work to be in, yeah.

Why do you use Mister Magnets?
Quality of the product is good, and the price is even better.

I'd recommend Mister Magnets to anyone that's in business. Ever since I started using the magnets, I won't look back. It's been the best thing I've ever done.

My name is Emily. I'm a vet nurse at the Village Vet in Toorak. We've recently moved to our new premises, which is near the corner of Toorak Road and Tintern, so it's much different from our old clinic as a lot of our clients would recognize. We're a small-animal clinic, three vets and four nurses. Mainly dogs and cats. We see some rabbits and some reptiles, as well, which is fun.

Why do you use fridge magnets?
We use fridge magnets as advertising. We find it very handy and convenient for clients to have the information at home. Fridges are very communal, central space. We find a lot of clients recognize it quickly when they need it. Don't have to go searching through their phone or grab out the yellow pages, things like that.

Have you found online advertising effective?
We don't really. We haven't found that it's been very effective in the past. For the money that it costs us we haven't found that we get many clients from it and so we often go with magnets. We do a little bit of Facebook, things like that, but even that we find isn't as effective.

Do you use fridge magnets to promote your brand?
Yes. We've definitely found that it does help promote our brand, especially since we recently moved and our logo and our branding is completely different from what it was before. Our magnet is quite detailed with our new address, bits of information that perhaps other magnets wouldn't have, but it's just so people can now recognize our new branding and where we are.

How do you find Mister Magnets customer service?
Mister Magnets we've dealt with for a long time. We worked with them for numerous times since I've been here, let alone the 20-odd years that the clinic has. We always find you very efficient. We find very quick to respond if we have inquiries or for adjusting our artwork before it's approved. I find that it's all been very quick and efficient, which saves me time.

How is the quality of magnets from Mister Magnets?
I find the quality has been great. Some of our clients had the magnets for seven, eight years and they look exactly the same. They wear very well.

Would you recommend magnets to other businesses?
I would highly recommend other companies looking at different forms of advertising to definitely consider magnets. I find them a very effective tool with our clients.

I'm Bruce from Blue Electrics. I've been in business for around twenty years. I service appliances in the east of Melbourne and I also do some medical equipment in hospitals.

Do you get additional jobs because your magnets are always on display?
Yeah. I found magnets to be very good over the years because they're always there sitting on somebody's fridge so they can just call me whenever they need me. All I've got to do is remember that the magnets on the fridge, I don't have to look anything up.

Are your magnet enquiries genuine buyers or price shoppers?
No. All my magnets, I usually delivered them myself. Yeah, they're ringing me up to get me to do something.

How would you compare the value of magnets to other forms of advertising?
I think magnets are a lot better than any form of advertising because you only pay for them once and they last for years. I've got magnets that have been out there for twenty years and people are still using them.

How do you compare magnets to paper business cards?
They're much more flexible. A magnet is still a business card, but it also sticks onto a filing cabinet, a fridge or anything metal. It's way better than a business card.

How do you distribute your magnets?
Most of them I distribute it personally, but I also have some that I leave at a few places and people pick them up that way. Like I said, I find them very flexible, much better than a business card.

Why do you use Mister Magnets?
Their price is pretty good and their service is always good. I changed the design on the magnets at one stage. They're very helpful, it's very straightforward, simple to do. They always give a bit of follow up.

Would you recommend Mister Magnets?
Yeah. I'd have no problem recommending Mister Magnets. I've always found them to be good and prompt with their service. I use them all the time, I don't use anyone else.

My name's Toni. We're at the Beauty Renaissance Salon Spa. I'm a beauty therapist-manager/owner. I actually run my business now. I've been around for about 25 years. Been in the beauty industry about 27 years. We cater for all types of people and all their needs, their beauty needs. We're always introducing new treatments, new technology, trying to keep up with all the latest trends.

Do you have much competition?
Yes, we do. We have lots of competition in the area. Every second shop, you'll find a nail salon or a laser clinic or a hairdressing salon that do waxing, spray tan, you name it.

Why do you use fridge magnets?
I find fridge magnets are really handy because clients like to have our number close by, so having us in their kitchen, where a lot of ladies spend a lot of their time, it's just on the side of their fridge, so it’s easy to pull out their phone, mobile phone or their portable phone and look up the number and give us a call to make their appointment.

How do you distribute your magnets?
We do a lot of promotions during the year, whether it be charities or seminars or information nights, so we always give out our magnets in special little show bags when people leave at the end of the night. We find that people that call us back after receiving one of those, they might book a major event, like a wedding, a wedding party to have their makeup or their nails done.

Why do you use Mister Magnets?
I find Mister Magnets really convenient. Over the years, they've got all my details. I find their services really good because they give me a reminder call. That really helps me in my busy-day schedule. Sometimes that's the last thing I think of.

They've always been very efficient, friendly over the phone, and yeah, they treat me like they know me, even though I've never met them in person.

Would you recommend Mister Magnets?
Absolutely. It's a great way of promoting a new business, a new product. Definitely, I would highly recommend because their service has been good, really good, fantastic.

My name's Jason Tapungao, I'm the director of TDP Property Solutions. We're predominantly a carpet cleaning and restoration business. We do a lot of sort of domestic, commercial, and insurance work. We've been operating now for ten years.

We use fridge magnets because they give us a presence. Usually it's a reminder for the customers after we've left their property. It has a presence straight on their fridge.

How has local newspaper advertising worked for you?
We didn't find that too successful advertising in the local papers. People generally don't go there anymore. We find that a lot of it's the presence of a magnet where it's physically in front of them.

Are magnet enquiries serious customers or price shoppers?
I believe that the majority of our conversions from the magnet sales are basically direct bookings.

How do magnets compare with online advertising?
We certainly find magnets are a cheaper option for us to advertise compared to Google and AdWords and SEO campaigns.

How do you compare magnets to paper business cards?
We find that magnets remain, business cards generally get lost. People find uses for them on their fridges, whiteboards, and whatnot, whether it's sticking paper onto them and keeping it on the fridge or whatever purpose they have it for. We find that when we re-enter properties they're still on their fridges.

How long have you been using fridge magnets?
Been using magnets for about probably 5 or 6 years now.

How do you distribute your magnets?
Generally what we do is we do a job. We'd issue a magnet to that customer with their invoice receipt whatever it may be and then we'd walk probably 10 houses each way and across the road and distribute it through their letter boxes.

Would you recommend Mister Magnets?
Absolutely. Yeah. We'd recommend you.

Why do you use Mister Magnets?
I've been with Mister Magnets for a while. For a number of years now we've found the quality not to be an issue, the service not to be an issue, and certainly affordability.

Craigieburn Animal hospital, it's quite a busy place. I've been personally working here for the last 4 years. There are actually 2 connected clinics to this one; one in Roxburgh Park and the High Street Epping veterinary clinic. It's very fast-paced in this clinic. We deal a lot with the greyhounds industry, and mostly small animals. We get the odd lorikeet in and rabbit, but yeah, it's mostly greyhounds, and the dogs and the cats.

How would you compare magnets to business cards?
It's great for the clients. They're easy, they don't lose them; they're stuck there right to the fridge. I noticed that it's much more effective than the business cards, because they obviously don't lose them.

How do you distribute your magnets?
We have them placed on our front counter for each of the clients to grab one on their way in or way out. We also have what we call puppy packs and kitten packs; new client packs come in a folder, and we have the magnets in there as well. They have the number right there if they need it.

Do you think newspaper advertising is effective?
Personally, I don't get newspapers, so I would never see any advertising from the clinic or anywhere else. Basically I just look at the football, and that's it.

How do you compare flyers and magnets?
I guess it's the same thing as a business card. You look at it once and you throw it away, whereas a magnet, it's there and it's quite handy to have the number right there and then. If you're in a panic or anything, you know it's on the fridge. You're not going to go, "Where's my flyer from last week?"

I just find that it's much more effective, and it's where you know it's going to be.

Do magnets deter your customers from going online?
I find that in emergencies, generally that's what people have said to me, is, "I didn't have your number, but I remembered I had the fridge magnet on the fridge. So that's how I got the number." So each of our clinics have their own fridge magnets.

Even if they called the wrong clinic, they're still going to get their appointment at the clinic they want. It's all connected.

Do magnets help you acquire new customers?
We did the Million Paws walk a year ago now and I found I was there for the day and I found that people weren't purchasing things but they wanted to make appointments so a lot of them just took our fridge magnets. And I also find that puppy school clients that we get in on a Tuesday, they tend to take the fridge magnets. Because they hear about puppy school but they won't actually realise that there's a clinic attached to that. So that's when we get more of our new clients coming in.

Would you recommend Mister Magnets to other businesses?
Yeah definitely, definitely to family and friends and a small business. Cost effective and they're great, great quality, great service.

Hi guys. I'm Dimitri from Smart Connect Electrical. We cover a lot of electrical and data communications all around Melbourne. I find that we've had advertising in the past with local newspapers and Google AdWords and stuff. We found that we just had a big hole in the ground and we're just giving them money. We weren't, it wasn't working for us.

How do you compare magnets to business cards?
I found that we've got to leave some kind of proper advertising that actually remains on the customer's site and we found that the magnets are maybe ten times better than business cards because business cards get sent to them. They they go, okay, and they toss them away. Sometimes I even found them in the bin.

Do you get referrals from your magnets?
I've had an incident where a customer actually said, "I was at a party and I saw a fridge magnet on your logo on their fridge." I've got referred jobs from that.

Is local newspaper advertising still effective?
We've done that. We've just spent a lot of money in local papers and found that it's not paying. It doesn't pay to do all that stuff. So then at the end, it's like we've spent more money than actually receiving, and the jobs, are not that big anyway.

Would you recommend magnets to other businesses?
Yeah, it's actually a good advertising for your business. If anyone's got a business that they want to market, and market it like if it's a small business, medium business, or a large, the best thing to do is, magnets. That's it. You finish a job, "Here's a magnet. Oh, I heard you got a daughter or a son, here's another magnet. Give it to them." It's just word of mouth. Or here's someone else bang, and I leave 3 with a certificate on them and it works mate. I get calls, I'm busy and I'm loving it.

How often do you order magnets?
Mister Magnets probably 4 or 5 times during the last year we've ordered. At the start, we had cards and stuff but we've just noticed that that's no longer. Now, we're just going full steam ahead with magnets. You get a bunch of a thousand, and we just get a thousand at a time. They just go like hot cakes; they're just gone. And then we just got to get another thousand.

What do you like best about your magnets?
The magnets always just stick around, cards just go in the bin. Whereas a magnet actually is advertising 24 hours. It stays in the person's subconscious mind. I like it. I like that kind of marketing approach. I like it and it does work.

Would you recommend Mister Magnets?
I highly recommend Mister Magnets to any small business, medium size businesses and large business. I recommend Mister Magnets to anyone. Give them a call, and you'll know what I'm talking about. They do help.

So I'm Sophie, I work for Mitcham Dental Clinic, and I've been here for 5 of the 20 years that the practice has been existing. Love working here, we consider ourselves a big foundation in the community dental care of this area.

What motivated you to grow your clinic?
I think over the last couple of years, people haven't been spending as much money particularly on elective procedures we've seen a bit of a downturn in business and from that we just wanted to create a bit more of momentum about our theme in the area.

How effective have flyers been for you?
One of the solutions that we considered but decided against were flyers. We've used them in the past. They're good to showcase what we're doing but, unfortunately, people don't keep them. It's much more useful to have a magnet on their fridge. When they need us, the number's right there. Patients have reported they've had them still there 10 years later.

Why did you choose fridge magnets?
We chose magnets because we knew that they'd be around for a long time. You might throw out your other existing promotional material, but we know the magnet goes on the fridge, and I've still got them on the fridge at my house.

How regularly do you order fridge magnets?
We've placed four or five orders with Mister Magnets since we've been ordering the last six years. Our last order was 7,000 magnets, and we look forward to ordering more because they really work. They're a great form of advertising.

Would you recommend Mister Magnets to your friends and family?
Definitely recommend Mister Magnets. We've had no trouble with them. Always delivered very quickly. The customer service is excellent.

My name is Sam. I run Taylors Lakes Fish and Chips for the last 12 years, it's a family business.

Do you get many phone orders from your fridge magnets?
Yes I do. Because the magnet sits on the fridge and customers when they want to ring me, if they don't get the numbers in their head, they look on their fridge. It's the magnet. It's easy to get the number from the fridge magnet.

Are magnets better than local newspaper advertising?
The magnets are much better.

Because the magnets is stuck on the fridge. They won't put it in the rubbish. The mail, half of it goes inside the rubbish before it goes inside the house.

Do you think people keep fridge magnets?
Yes. I'm talking serious. It is good. It's better than any. Even if there is a menu of a fridge magnet, even better. It can be like large, a little bit larger size.

How do you compare menus to fridge magnets>
I used menus like paper menus, it didn't work because like I've just said before people lose it, they don't know where they put it, put it in the rubbish. It's a paper, different than stuck on the fridge or anywhere metal inside their kitchen.

How do you compare magnets to business cards?
It's good because they won't lose it. That's the main thing. When it's just stuck on the fridge or doesn't matter where in the kitchen. They're gonna look.

How often do you order?
And here in Taylors Lakes Fish and Chips, probably, 12 times in the last 12 years. 2000 magnets each time.

Would you recommend Mister Magnets?
Yes. My cousins have fish and chips shops and they use Mister Magnets. One of them a couple of years ago when he bought his business and one in Gisborne as well. He uses Mister Magnets as a fish and chip shop. The fridge magnets.

Would you recommend Mister Magnets to your friends and family?
Like I said, all my family uses Mister Magnets for their business and we're very happy with their services and it's all about the trust between the customer and the people are dealing with and so far they're doing a great job.

I'm Veronica Muler. I work at Think Innovations Hair and Beauty. The salon's been here for, this is their 26th year this year. I've been here for 5 and a half years.

Do you have much competition?
Yes. There's actually just been 5 new salons just up and running at the new shopping center. We've also got 2 other salons on this street, and 2 in the plaza just around from us, and plenty in the homes.

What’s the main reason you use magnets?
We use fridge magnets at Innovations to help promote and market our salon.

Have fridge magnets helped you get appointments?
Most definitely. Being a fridge magnet you have our phone number and our address directly, and it's usually in a visual eyesight area. It reminds them of their appointment or to make one.

Do you think clients keep your magnets?
Most definitely. I'd say they'll just put it straight on their fridge or in an office or somewhere in eyesight of a house where they can always have easy access to them.

I've actually gone to offer a client a new fridge magnet, but they've actually told me ... they've actually declined because they've still got our original one from 10, 15 years ago.

Have your magnets helped promote your brand?
They have indeed. Just having our logo on them and being in, it used to be a small community, everyone knows it now, and being in their houses, friends and family come and visit and recognize our salon as well.

How do you distribute your magnets?
On our first visit, we give our clients a fridge magnet. We also do a letter drop off where we give them a fridge magnet directly at their house. We also have a stand at the front of our desk where anyone is able to get one at anytime.

Why do you order from Mister Magnets?
Well Mister Magnets, we've been them for 15 years now, and I've got no reason to stop with them now. They've got great deals and a really friendly staff.

Would you recommend magnets to other businesses?
Most definitely. We love our magnets. Our clients love our magnets, and the kids surely do as well.

Hello my name is Sharni. This is my clinic. I work at Warrandyte Osteopathy.

One of the biggest challenges in my business is to make sure that we can grow our business as fast as possible, and to have strong continual growth.

Do magnets help with local marketing?
Magnets allow us to be target specific, for our field of depth, in terms of who we want to service and who we can reach.

Are magnets good value for money?
We've chosen Magnets over other forms of advertising because they are economical, they do last for a very, very long time, and we've often found that Magnet phone calls do translate to a job or a direct booking for us.

Do your customers keep your magnets?
So we got our original magnets from Mister Magnets at least over 10 years ago now. Since then, we've redesigned out magnet. I know that patients will still comment that they get my number from the old magnet design. That's quite interesting to hear that kind of feedback, because it means they've still got the old magnet on their fridge, which is great.

How does newspaper advertising compare with magnets?
When we put an ad in the local newspaper, they do read the newspaper, and then they put it down, whereas magnets are always on the fridge and people can find our number and call us any time they need.

How do business cards compare with magnets?
We use both business cards and magnets, but what I find with the magnets is that they last even past few months. We might get a call for a job in 12 months time for a magnet, whereas we won't get that from a business card.

Why did you chose Mister Magnets?
I decided to go with Mister Magnets, both in the past and I currently still use them, because I get really great service. I get to speak to designers that offer great suggestions for artwork. And they always give me speedy delivery and great price.

Would you recommend Mister Magnets?
Yeah, I definitely recommend Mister Magnets to my friends and family. Any patients that inquire about where we get our magnets, I'm always happy to let them know where we get them.

My name is Dr. Shane Simpson. I'm a veterinarian, and this is ... where we are is Karingal Veterinary Hospital. So this is our main practice. We have 3 practices. We have Karingal Vet. We've also got another practice called Ballam Park Veterinary Clinic and another one called Aspendale Gardens Veterinary Hospital. This is our, as I said, the main practice here. We've got, I think we're up to about 8 vets that work in this practice now. Between the 3 practices we have got a staff of nearly 40 people, so it's quite a big operation.

Do fridge magnets help with your branding?
Well fridge magnets for us is a fairly simple marketing tool. A lot of people like to have a fridge magnet on the fridge. We've got a very simple-designed magnet, with just our logo and phone number.

The aim of that design and the aim of why we use the fridge magnets is it's for people, that it's an instant recognition of our logo and a simple thing just to be able to grab the phone number.

Do your customers find fridge magnets handy?
They're not having to go to their phones, they're not having to look up online, go through phone directories and that sort of stuff, looking for our phone number. "The dog is sick; we need a vet," and the phone is there in front of them.

Do customers keep your fridge magnets?
Absolutely. Yeah, yeah. I've got about 4 of them on my fridge at home, and I'm sure there are people out there that have the same. They come in fairly regularly and they might pinch a fridge magnet off our front counter and have it at home. I've done home visits where I've seen that. So I'm 100% convinced that people certainly keep the magnets. They put them up there with the ones that they've collected on holidays and that sort of stuff, but it's in their face. Every time they go to get that milk out of their fridge, our magnet's sitting there, so it's really good.

How is your phone directory advertising going?
For the money that it was costing to have the adverts in the phone directories is that we weren't really seeing lots of people coming in.

How do you find Mister Magnets’ quality?
We've used in the past we have used other magnet manufacturers, and we've found that the magnets fell apart. They started to tear in the corners and just started to look shabby, or the colors actually faded and those sort of things. I've had a Mister Magnet fridge magnet on my fridge at home for many years now, and it still looks as good now as it did 5 or 6 years ago, so I've been very happy.

Why did you choose Mister Magnets?
Well like any new marketing thing we always investigate. We did our research on ... obviously there's other companies out there doing this sort of thing. Basically what we found was it was a simple ordering system. Price always comes into it. Price was quite suitable. When we initially started on it we got some advice on magnet sizes and a few other pointers and quality, too.

My name is Rabbya Huck. I am a practice school nurse at Citra Dental in Prahran on Commercial Road right opposite to the Prahran Market, very handy. I've been here for 2 years and I love my job.

What we do is a variety of operations. We can do from the basics from restorations, cleans, root canals and things like that to cosmetics, invisalign, orthodontics, implants and so just anything that you can think of, we have it covered.

How would you compare magnets to business cards?
I love using fridge magnets because you can reuse them again and again unlike a traditional card. A lot of people don't actually hold onto them. I know myself I would open my wallet and have plenty of cards. I won't have the one I want. With a fridge magnet it's easy. You can stick it on your fridge. Just like an emergency especially for dentists a lot of people think first when they have a toothache or something like that. The best thing to do is a magnet, call, pick up the phone and you can see the number right there.

How do you distribute your magnets?
All our new patients get a free magnet and they're always really happy because they can, you know, use that. A lot of places don't give that out and we just give it out to people. Also, when we go around the places, if we have a promotion happening, we always give out magnets, hand in hand with, you know, free toothbrushes and things like more dental and then we also give out magnets because that's one thing you find in behind staff room doors, that's one thing that's stuck.

Do magnets help promote branding?
Even at our place, we have pizza magnets stuck and other things, stuck like that. That really helps promote the brand and helps our business grow.

How does your phone book advertising compare with magnets?
We have advertised as a dental practice in Yellow Pages and White Pages, but at the moment, the way the society is going, hardly anyone ever uses paper based things anymore.

Compared to Yellow Pages, I feel like for our company, magnets work a lot better.

Would you recommend fridge magnets to other businesses?
Absolutely. If anyone is looking into having a small business even, I think magnets really do help and Mister Magnets is very professional company, so I would definitely recommend it.

My name's Gavin Dyke. I run Low Down Guard Rolling. We do modifications on cars. We roll the guards on cars. We do lowering them. Places like do work for Pedders, Bob Janes, done stuff for Walkinshaw HSV and Paraf engineering. Lot of private owners, as well. Performance workshops.

Why do you use fridge magnets?
It doesn't get lost. It's always put on a filing cabinet or someone's toolbox or something. The guys will keep it up in their garage and, yeah, it's one of those sorts of things, it's always there.

How do you distribute your fridge magnets?
When I finish a job, doing a job for someone, I at least always give them magnets, so they can refer me on because all my work is referral work. It's always been a good bringer. It brings more work to me.

Why do you prefer magnets over business cards?
Well, I did use business cards at the start, but I found that the magnets, people tend to keep the magnets. Cards they'll keep for a little while and they'll put it in a drawer or somewhere lying around and sooner or later it gets lost. With the magnets, like I said, they'll put them on a filing cabinet, they'll put them on a toolbox, they'll put them on somewhere around, because they're easy, out of the way and they're useful and they're always there. Like I've had people contact me two years later after giving them magnets because they've still got the magnet. They had the business card it wouldn't have been there. They wouldn't have called me.

Any experiences of customers you’ve handed out a long time ago?
It was a customer I'd done a car for three years previously, and he contacted me and he contacted me about three years later and says, "You're still doing guard rolling?" I said, "Yeah." He says, "Oh, I've still got your magnets here. I got a hold of you." I said, "Oh, okay." "So I got another car. Can you do it for me?" I said, "Yeah, sure." And it turned to another job.

What other forms of advertising have you tried?
I did try magazines at the very start, a couple of magazines, advertising magazines, and got very little results. I found it was money was nowhere near, it wasn't worth the cost. I found my biggest, probably my best return, was using the magnets. The outlay for them, what you outlay for them, compared to the return on work you only need to get one job off of one magnet then it's paid for the whole lot. All my work is all referral, so a lot of my gift cards, give magnets out to people and they pass them out to mates and friends and other people in the industry.

Why do you use Mister Magnets?
I was referred to from a friend and they are actually easy to work with ... Talk to them on the phone, you explain what you're after, get it done.

Would you recommend Mister Magnets?
I do, actually. Yeah. If I know blokes who are starting out, I say, "Get yourself some of these. Do yourself a favour. It's the easiest way to get started."

My name's Katarina. I'm from Dog Life Training. I specialize in one on one dog training and behavior. I help people who need help with their dogs and work on a one to one basis. I also manage a website called Dog Life Training which is a free resource that people can access for basic pet dog training information.

Why do you use fridge magnets?
I think that's a benefit of having a fridge magnet. It means that when you give it to somebody, they're much more inclined to keep it and put it on their fridge as a future reference point if they need any advice or help down the track. It's a constant soft reminder to those people and it certainly brings people back. Absolutely.

How do you distribute your fridge magnets?
I do a lot of pet expos and I visit a lot of veterinary clinics and that's primarily where I leave my fridge magnets for people just to pick up. It means that people can grab them as they please and just pop them up on their fridge and at any time they need some help on training and advice they can access it through there.

What benefits do you see with your fridge magnets?
Fridge magnets are so inexpensive and they last a long time. You don't need to renew any of the stock. People will pick them up and they will generally put them on their fridge.

Why did you decide to choose Mister Magnets?
First off for me it was about the quality of the magnets. I didn't want anything flimsy and I didn't want anything that was going to peel or break. For me longevity was really important and it was the primary reason I chose magnets. Given that, it was really important for quality to have a magnet that would last and I knew Mister Magnets had lovely quality magnets. I had samples sent out to me and I was really happy with them and they've stood the test of time. Not only that but the cost as well. It's a really cheap way to get your word of your business out there and again it lasts a long time.

Would you recommend magnets to your business colleagues?
Absolutely. It's done wonders for my business. It means that I keep getting people calling and it means I get repeat business. It also means that people can have access to my services any time they choose because that constant reminder is there.

My name is Vito Montesano, this is Stone Bar & Grill, we have been here for three years. We are predominantly the premier steak venue in Melton, we also have a takeaway division, which we do a lot of takeaway through there as well. We aim to be the leaders in the food and beverage industry in Melton.

Do you have competition in the local area?
From a restaurants point of view there is quite a bit, we just discussed Woodgrove Shopping Center. They've opened up four or five new restaurants here last year. It's a satellite city, but it's a big satellite city, so we have to be on the top of our game. And by that we try to improve our service, our quality, and experience for the diners coming here.

Why do you use fridge magnets?
Our magnets are used predominantly in our takeaway division. So with every delivery we send out a magnet, which gets put on the side of the coffee table or the fridge or the filing cabinet. The idea is to be in front of people when they think about food, they ring us, and it's worked well.

Have fridge magnets increased your deliveries?
We've shown a steady growth since we started using the magnets, so I think that's without specifically pointing at the magnets, I think the magnets have had a big hand in helping us increase the deliveries, obviously the guys down at the car yard which is Alan Mance. I know they got our magnets because I've seen the guys pick them up when they come pick up their deliveries, so I know, their take away sorry. So I know for lunch, the guys have probably got stuck to their filing cabinet, you know what I mean, we get quite a bit of work from there.

How do you compare menu drops versus magnets?
Menu drops are more instantaneous, I guess, and they are like a one-hit wonder. Once you send them out, a week later you've forgotten about it. The thing with the magnets is that they don't generally get thrown away, they stuck to the fridge and they probably stuck there for years. I know I've got magnets and they've been on my fridge for probably five years. A letterbox drop probably doesn't last that long. I think in one way that magnets are much better.

How do you find Mister Magnets’ prices?
I compared your prices early on, and they were well, well ahead, much better obviously. So since then I've never felt the need to compare the prices but if I'm sure if you, like the work 2 years ago you'd be pretty all right.

Would you recommend Mister Magnets?
Absolutely, absolutely it is nice to get a follow up call every few months from your guys and they say "do you need some more magnets?" yay or nay if not. Yay if I do great, they're there within a week or so, if not we'll give you a call in a few months time. So it's great.